Google Ads budgets on autopilot
Auto-Budget calculates and adjusts each campaign's daily budget so you spend exactly what was planned by end of period. Monthly or custom cycles, carryover between periods, Media Plan sync, and email alerts — all automatic.
Key capabilities
Monthly and custom cycles
Auto-renewing monthly cycles or custom date ranges. The system calculates remaining publish days and distributes budget optimally every day.
Smart carryover
Two modes: carry positive and negative balances (full accounting) or positive-only (conservative). Automatic period transitions with 12-month history per campaign.
Media Plan sync
Enable sync and Auto-Budget pulls budget and dates directly from your active Media Plan. When the plan changes, the budget adapts automatically. Bulk import campaigns with automatic matching.
Aggressive catch-up with safety caps
Multi-day lookahead formula ensures you hit your budget target. MaxMultiplier (3x default) prevents dangerous spikes. MinDailyBudget prevents campaign stalling.
Email notifications
Per-campaign configurable recipients with granular control: notify on successful adjustments, errors, or both. Each team member gets exactly what they need.
Preview, logs and full transparency
Dry-run before executing. Every run is logged with the complete calculation: accumulated spend, remaining, formula applied, reason for decision. 90 days of history.
Real-time campaign panel
Dashboard with stats for configured, active, and synced campaigns. Detailed list with monthly budget, cycle type, carryover status, Media Plan sync indicator, last executed action, and daily budget change. Cards or table view with status toggles.
Period-to-period carryover system
Configure carryover mode per campaign: 'All' carries positive and negative balances as full accounting, 'Positive only' is conservative and only carries unspent budget. View the current accumulated amount added to the base budget, the real-time catch-up formula, and the history of each period with allocated vs actual spend.
Media Plan import
Select a Media Plan and see all its campaigns with automatic matching against Google Ads. The system detects perfect matches, budget differences, new campaigns, and orphans. Configure carryover and sync in bulk before importing. One click and all campaigns are configured.
Execution history and alerts
Unified timeline of every execution: time, trigger (auto or manual), campaign, action taken (adjusted, capped, overspent, no change), previous and new budget. Expand any log to see the complete calculation: total budget, spent, remaining, days, average and max allowed. Email alerts to configurable recipients with success vs error control.
Spend exactly what was planned, automatically
Carryover, catch-up, Media Plan sync and alerts — no manual intervention.
14 days free of charge · Cancel anytime
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